Isobel Diamond - Featured work

Freelance journalist, strategist and thought leadership writer covers start ups, design, advertising and the creative industries. Published in Startup magazine, Campaign, Adweek, The Drum, Raconteur, Shots and more. Isobel works across executive profiling, from awards entries and speaker pitches for events including Web Summit, SXSW and Cannes Lions.

Trend Report research, writing and editing

SXSW London Insights Report

Thought leadership ghost-writing examples

Entrepreneurial delusion — Balancing Vision with Market Reality — Startups Magazine (2024)
Summary: A critique of founder mythology and an argument for market-grounded strategy – written for Ed Davis, managing partner and co-founder of Digitising Reality
#Startups #Strategy #Entrepreneurship

1. Industry tackle burnout & nurture creative talent — Campaign Magazine

   • Summary: Investigation into burnout in creative departments and recommendations for retention and wellbeing.

   • Link here

   • Tags: #Creativity #Workplace #Advertising

2. Campaign Creativity — Cannes — Raconteur / The Times (2024)

   • Summary: Raconteur supplement exploring evolution of creativity at Cannes and industry trends.

   • Tags: #FestivalCoverage #Creativity #Trends

3. Why nostalgia is winning hearts and minds — Shots (2024)

   • Summary: How nostalgia is used in advertising to drive emotional resonance and recall.

   • Tags: #BrandStrategy #EmotionalMarketing

4. Memorable moments are the key connection between brands and consumers — Adweek (2023)

   • Summary: On creating standout, memory-rich brand moments across channels.

   • Tags: #Storytelling #BrandMoments

5. Despite Trump gender mandates, brands should still stand LGBTIQ+ people — The Drum (2025)

   • Summary: Argument for continued brand support of LGBTIQ+ communities amid political pressure.

   • Tags: #Purpose #BrandValues

6. Why Adland quit — freelance exodus of 2024 — Campaign (2024)

   • Summary: Analysis of the freelance talent flight and what it means for agencies.

   • Tags: #Talent #Industry

7. Why is retouching such an unsung skill? — LBB Online (2024)

   • Summary: Spotlight on technical craft and undervalued studio skills in creative production.

   • Tags: #Craft #Production

8. To find new talent, cast the net internationally — Shots (2024)

   • Summary: How wider scouting delivers richer creative pools and more culturally relevant work.

   • Tags: #Talent #Diversity